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The rapid development of digital technologies in recent years has led to digital transformation of business and business processes. Faced with new dynamic business models and growing competition in its markets, many companies face the need for a comprehensive review of their existing strategies. Digitization plays a key role in this process, and digital technologies and the opportunities they create are the driving force for success in an increasingly digital society. As a result of digital transformation, business processes, decision making, interaction with partners and end-users are facilitated. It is essential for the growth and development of organizations that management should decide on the consistency, scope and scale for making digital-based changes.
Gigova et al. (Fri,) studied this question.
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