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Abstract Previous research on volunteering has largely focused on the individual characteristics and experiences of volunteers, or on their relationship with a volunteering organisation, neglecting the group dynamics of volunteering. To address this gap, we apply a social identity and “Social Cure” perspective in a thematic analysis of interviews with 40 volunteers from across the South of England. This analysis highlights that group identities are fundamental to volunteers' motivations and experiences of volunteering. Sharing an identity with other volunteers promoted feelings of belonging, which in turn impacted upon the participants' wellbeing. Identity processes also underpinned interactions with the beneficiaries of help and how volunteers managed the challenges of helping. Finally, shared identity facilitated collective support between volunteers, which was necessary to deal with the challenges of the volunteering role, and this could be facilitated or hindered by the volunteering organisation. We discuss the implications for how volunteering organisations can enhance identity‐mediated helping, as well as for understanding the impact of volunteering on health and wellbeing.
Gray et al. (Thu,) studied this question.