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Behavioral Decision theory, Judgement, Choice, Normative theories
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Einhorn et al. (Thu,) studied this question.
www.synapsesocial.com/papers/6a0f41c614089a5783bdec89 — DOI: https://doi.org/10.2307/2490959
Hillel J. Einhorn
Robin M. Hogarth
Journal of Accounting Research
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