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The adoption of omni-channel strategy has changed the relation between retailers and customers and brought more complexity to the retailing supply chains. To address the increasing complexity, it is necessary to adopt innovative approaches based on information technologies and intelligent decision methods. The challenges to retailers are improving the accuracy of offline and online channels demand forecasting, better managing offline and online customer’s needs, thus reducing the uncertainties of the omni-channel retailing supply chain. In this context, this research paper aims to propose a predictive approach for omni-channel retailing supply chain combining clustering with artificial neural network to handle demand uncertainty.
Pereira et al. (Tue,) studied this question.