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An important issue today is the effectiveness of merchandising in retail. In Russia, merchandising has appeared relatively recently, but it has already firmly taken one of the most important places in the tools for increasing sales. There are several types of merchandising, among which the most attention is paid to visual merchandising. Considering all the merchandising tools in this article, most attention is paid to the Windows. Storefronts are one of the most important means of commercial advertising. Their design is based on the principle of advertising display of natural goods. The showcase has a great psychological effect on the buyer and significantly affects the volume of sales of the company. Therefore, the uniqueness of the window design, the difference between the display of goods from other stores, is of great importance.
Shakurova et al. (Mon,) studied this question.