Crypto‐economy and new sustainable business models: Reflections and projections using a case study analysis

Abstract The purpose of this article is to shed light on how the blockchain technology can lead to the creation of new sustainable business models (SBMs). The literature highlights the need to merge the sustainability perspective into business models, creating new SBMs. Using a case study methodology, the paper investigates how the blockchain can foster the creation of SBMs, thus exploring the following Research Question (RQ): How can blockchain facilitate the development of new SBM? The case represents an example of an SBM merging more theoretical definitions. The unique features of the blockchain foster inclusivity even in traditional sectors, allowing widespread distribution of the benefits for the community with a long‐term orientation. Consequently, our study provides systematized evidence of how the blockchain can foster financial and social sustainability. This manuscript adds to the state‐of‐the‐art literature on the application of emerging technologies to organizational sustainability by shedding light on real business case evidence.