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Sports and their related activities have been ascribed into a new category, “sporting event tourism” where the motivation for traveling is to have a special experience through attending sport events. This study aims to propose a theoretical model, empirically validate the proposed sport event restaurant quality (SeRQ) model, and provide practical insight of tourists and their behavior at a sporting event. The findings will help restaurant managers to understand the tourists they serve and improve their performance.
Kim et al. (Fri,) studied this question.