AI and IoT-based collaborative business ecosystem: a case in Chinese fish farming industry

Life below water has been set as one of the UN sustainable development goals. Meanwhile, digital technologies AI and IoT (A-I) have brought a revolutionary impact on human's life in general and on traditional industries such as manufacture and agriculture in particular. The purpose of this research is to showcase the mechanism of an A-I based collaborative business ecosystem (A-I CBE) through an in-depth case study of a Chinese agricultural science and technology company, Celefish. We demonstrate how Celefish has developed the A-I CBE, leading the value co-creative collaboration between the ecosystem participants. Research suggests that the A-I CBE contributes to evolution and sustainable development of the fish farming ecosystem. The research adds contributions to the business ecosystem theory particularly in value co-creation and sustainability via digital technologies. It also provides practical implications for policymakers and strategic management in applying digital technologies.