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The proliferation of misinformation on social media platforms is faster than the spread of Corona Virus Diseases (COVID-19) and it can generate hefty deleterious consequences on health amid a disaster like COVID-19. Drawing upon research on the stimulus-response theory (hypodermic needle theory) and the resilience theory, this study tested a conceptual framework considering general misinformation belief, conspiracy belief, and religious misinformation belief as the stimulus; and credibility evaluations as resilience strategy; and their effects on COVID-19 individual responses. Using a self-administered online survey during the COVID-19 pandemic, the study obtained 483 useable responses and after test, finds that all-inclusive, the propagation of misinformation on social media undermines the COVID-19 individual responses. Particularly, credibility evaluation of misinformation strongly predicts the COVID-19 individual responses with positive influences and religious misinformation beliefs as well as conspiracy beliefs and general misinformation beliefs come next and influence negatively. The findings and general recommendations will help the public, in general, to be cautious about misinformation, and the respective authority of a country, in particular, for initiating proper safety measures about disastrous misinformation to protect the public health from being exploited.
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Zapan Barua
Marketing Science Institute
Sajib Barua
University of Chittagong
Salma Aktar
Howard Hughes Medical Institute
Progress in Disaster Science
Wuhan University of Technology
University of Chittagong
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Barua et al. (Tue,) studied this question.
synapsesocial.com/papers/6a1a18e82f689499b5f6d8e5 — DOI: https://doi.org/10.1016/j.pdisas.2020.100119