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At present scenario, an environmental aspect has turned into a key issue. The green market concept has turn into the trendy expression in most recent decade because of sensational increment in environmental consciousness around the world. Purpose of the investigation is to find out the environmental consciousness and studying respondent's perception and knowledge level towards purchasing eco friendly green products. The research data were composed through survey and interview methods by the structure questionnaire from the 429 respondents from the areas of three districts of Telanagna state in India. The results revealed that respondents have positive perception with purchasing green eco friendly products and they show more environmental consciousness by the purchasing of eco-friendly products. Finally, the study concluded that the consumers are familiar about the environmental aspects and also their knowledge is high regarding green products. To increase the sales volume of ecological sustainable items, marketers need to adopt a better marketing mix for their eco-friendly items in order to change respondent's negative perception and develop eco-awareness towards green products. Similarly, government should take responsibility towards creating better awareness about environmental consciousness and eco friendly products by purchasing green products.
Lavuri et al. (Fri,) studied this question.