Sustainability-oriented innovation (SOI) in the cultural village: an actor-network perspective in the case of Laweyan Batik Village

Purpose This study aims to explore the development of sustainability-oriented innovation (SOI) in the cultural village. SOI has recently generated widespread interest, both academically and practically, by factoring in environmental and social impacts in addition to economic aspects. However, previous works have mostly been performed at profit organisations, with few discussed at the non-profit, and likewise, in the cultural village. Design/methodology/approach This study uses a qualitative approach by focusing on a unique case, Laweyan Batik Village in Surakarta, Indonesia. Founded in the 15th century, Laweyan Batik Village remains the oldest batik village in Indonesia. Batik is the traditional fabric of Indonesia, influenced by Arabian, Chinese and European patterns, that was recognised in 2009 by UNESCO as part of the World's Intangible Cultural Heritage. The actor-network theory (ANT) is used as an analytical framework to understand the process of SOI development through the role of actors in developing innovations. Findings The findings suggest that, it is not only in mainstream business sectors and formal settings, as already evidenced by existing literature, that SOI can be promoted, but also in community sectors and within informal settings. This paper has found that the development of sustainability innovation in these settings is challenged by the dynamics of the actors and the institutional settings. The overall development process of sustainability innovation has been undertaken through so-called “collaborative practices”, emphasising the involvement of government actors and non-government actors, highlighting community leaders, academics and NGOs as the “in-between” actors who provide knowledge sharing and maintain communications to ensure the promotion of the SOI concepts and programmes. Originality/value This research contributes in two main ways: first, an understanding of the process of sustainability innovation in a cultural village that has not been deeply explored by current literature; and second, the use of the actor network theory as an analytical framework from which to map the process of SOI collaborative development through networking dimensions.