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Wikipedia edit-a-thon events provide a targeted approach toward incorporating new knowledge into the online encyclopedia while also offering pathways toward new editor participation. Through the analysis of interviews with 13 edit-a-thon facilitators, however, we find motivations for running edit-a-thons extend far beyond adding content and editors. In this paper, we uncover how a range of personal and institutional values inspire these event facilitators toward fulfilling broader goals including fostering information literacy and establishing community relationships outside of Wikipedia. Along with reporting motivations, values, and goals, we also describe strategies facilitators adopt in their practice. Next, we discuss challenges faced by facilitators as they organize edit-a-thons. We situate our findings within two complementary theoretical lenses-information ecologies and public pedagogy to guide our interpretation. Finally, we suggest new ways in which edit-a-thons, as well as similar peer production events and communities, can be understood, studied, and evaluated.
March et al. (Wed,) studied this question.