Tension between visibility and invisibility: Science communication in new information environments

The visibility and invisibility of scientific knowledge, its creation, and of scientists are at the core of science communication research. Thus, prominent paradigms, such as the public understanding of science or public engagement with science and technology, have implications for the visibility of scientific knowledge in the scientific community and among the public. This article posits that visibility in science communication is achieved with the availability of scientific knowledge, the approval of its dissemination, and its accessibility to third parties. The public understanding of science and public engagement with science paradigms emphasize different aspects of visibility with the latter focusing on the visibility of the creation of scientific knowledge more than public understanding of science which focuses on the knowledge itself. The digital information environment has engendered new formats and possibilities for visibility but also new risks, thereby creating tensions in science communication.