The impact of authentic leadership on employee creativity in Vietnam: a mediating effect of psychological contract and moderating effects of subcultures

This study examines the impact of authentic leadership on employee creativity in Vietnamese firms. Relational psychological contract was tested as a mediator while subcultural variables act as moderators. Data were collected from 533 employees in 19 enterprises in Hanoi and Hochiminh City. Results confirm the direct impact of authentic leadership on employee creativity and partial mediating effect of relational psychological contract. Moreover, regional (North vs. South) and generational (pre-1975 born vs. post-1975 born) differences moderated these relationships. Finally, the moderating impacts of public work experience and gender were also established. Theoretical and practical implications were discussed.