Avocado Production: Water Footprint and Socio‐economic Implications

Summary The market for avocados is among the fastest expanding markets worldwide, and consumption, particularly in North America and Europe, has increased during recent decades due largely to a combination of socio‐economic and marketing factors. Avocado production, however, is associated with significant water conflicts, stresses and hot spots, as well as with other negative environmental and socio‐economic impacts on local communities in the main production zones. In considering near‐future climatic change in tropical and subtropical areas where avocados are produced, an urgent road map is needed to avoid and mitigate negative effects of avocado production. This road map needs to bring authorities and policymakers together with large and small producers from areas with present and projected future water scarcity to evaluate the critical capacity and optimal levels of avocado production. The EU as one of the most important markets for this fruit could facilitate and support such a road map and at the same time critically promote imports from countries and regions where current and future severe water risk are not further threatened. Finally, consumer behaviour can contribute to minimising negative effects by making a conscious effort to engage in ethical consumption and environmental conservation, contributing to the sustainability of communities in producing areas.