Strategi Partai Solidaritas Indonesia Dalam Memenangkan Suara Pemilih Minoritas Pada Pemilihan Umum Legislatif Kota Bandung Tahun 2019

The 2019 Legislative General Election is the first momentum for PSI to set foot in the Indonesian political arena. Even though they are failed to pass the parliamentary threshold, PSI still is able to record success in various districts/cities, one of which is Bandung. This research uses a qualitative approach with data collection techniques through interviews and documentation studies which are classified into primary and secondary data. This article discusses the political strategy formulated by PSI to penetrate the parliament in Bandung, the election of 3 PSI legislative candidates representing 2 minority group identities at once, Christian and Chinese, which have a strong correlation with the multiculturalism and tolerance narratives built by PSI during the campaign period. In the next part, various strategic steps taken by PSI branch Bandung are described, ranging from demographic analysis, campaign materials to conducting advocacy to protect the interests of minority groups. This article also describes the minority segmentation which, is mobilized in a measured manner, can have a significant impact on certain candidates and/or parties.