Extent of Awareness on Halal Food Among Muslim Students Consumers of The University of Southern Mindanao

Being Muslim residents of a non-Muslim country like the Philippines, awareness of the fundamental beliefs in Islam down to its most basic tenets are often times a challenging issue. This study focused on the extent of student awareness on halal products. Using quantitative research design the researchers surveyed 120 student consumers, the paper finds that with an overall mean score of 3.42, indicates that they are aware of the importance of adhering to the Islamic teachings of halal foods and agreed, with 2.85 total mean score, that the teachings of Islam on matters concerning halal is not limited only to food and drinks but to include all mu’amalat (day-to-day dealings of men with their fellows). Logistic Regression Analysis results show that with all participants’ demographic profile tested only secular and Islamic education is found to have statistical significant and are positively correlated with halal awareness. This study concludes that despite living in non-Muslim majority country where values and etiquettes is defined by dominant un-Islamic cultures and traditions in the country, Muslim are still well-guided and aware of their fundamental beliefs in Islam.