The Voluntary Simplicity Movement: A multi-national survey analysis in theoretical context

Overconsumption in affluent societies is the root or contributing cause of many of the world’s most pressing problems, including environmental degradation, global poverty, peak oil and consumer malaise. This suggests that any transition to a sustainable and just society will require those who are overconsuming to move to far more materially ‘simple’ lifestyles. The Voluntary Simplicity Movement can be understood broadly as a diverse social movement made up of people who are resisting high consumption lifestyles and who are seeking, in various ways, a lower consumption but higher quality of life alternative. Recently a multi-national online survey was launched for the purpose of gaining empirical insight into this ‘post-consumerist’ social movement, and this study provides the most extensive sociological examination of the movement available. After situating the Voluntary Simplicity Movement in theoretical context, this article presents a foundational analysis of these new survey results.