Evolution of Streaming Services: Methods to Fight Piracy

The main goal of the article is to analyze and present the current state of digital piracy in the Russian segment of the Internet, taking into account the evolution of streaming platforms. The Russian Federation was chosen as the object of research, since it is in this country that the majority of copyright infringers are represented. The content of the article will show the main channels for the distribution of illegal digital content, trends in digital piracy on the Runet and the amount of money that copyright holders lose, as well as provide information on how much digital pirates earn by illegally distributing digital content. The research material is the data of the MUSO annual report for 2020, the data of the BSA report for 2020, as well as the research of J’son & Partners Consulting for 2019. In this study, the global digital piracy figures will be divided into different industries, and the EU website blocking process will be analyzed to compare similar practices in Russia as an example of an anti-piracy measure. Since 2015, the digital piracy market in Runet has been growing steadily until 2029 — from 32 to 87 million. But with recent policy changes and the introduction of new ones, the market has finally begun to decline — from 87 million to 63 million. Russia has been taking steps to combat digital piracy since 2013, when a law was adopted in this area. The study concludes that the digital content market, like any other market, can be affected by the influence of monopolies. The monopoly of digital rights is causing what can be called double marginalization, which increases the value of producer-generated content and retail prices, and also reduces the demographics of that digital content.