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This study aims to analyze the effect of price, product quality and religiosity on the purchasing behavior of halal-labeled Sariayu beauty products. Data collection was done by distributing questionnaires to respondents and sampling using purposive sampling technique to people who have used halal-labeled Sariayu beauty products and are Muslim. The results found that three independent variables: price, product quality and religiosity, simultaneously affecting purchasing behavior of halal-labeled Sariayu beauty products.
Nugroho et al. (Fri,) studied this question.