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The purpose of this study is to develop and validate the Graduate Marketability Model (GMM) for Malaysian Vocational Colleges (KV) Business Management graduates. The approach used was quantitative with a survey design involving 243 Business Management graduates from KVs across Malaysia. The sample selection was based on simple random sampling techniques. Subsequent findings of the PLS-SEM analysis of the measurement model inidicated that the CR values obtained for each construct were in the range of 0.889 to 0.990 where the skills contributed the highest (CR) value (0.990) whilst the involvement in development scored the lowest CR value (0.800). Overall, this study shows that the three main constructs are important in contributing to the marketability of graduates, which are skills, Proactive Career Behavioursand Positivity Traits.Implications of the study prove that improvements to the tertiary education system are necessary so that graduates are always able to meet the needs and requirements of industry employers. The next development of GMM will be able to assist more relevant parties, especially the Ministry of Education Malaysia (MOE) and the Technical and Vocational Education Division (BPTV), to be a useful guide at producing marketable graduates.
Arasinah Kamis Et.al (Sun,) studied this question.
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