Capturing a moving target: Interviewing fintech experts via LinkedIn

Abstract This paper explores possible responses to some of the main challenges associated with conducting elite and expert interviews as part of qualitative research in human geography. Drawing on the example of the dynamic fintech industry, the paper outlines some similarities and differences between elite and expert interviews and uses this to identify and discuss possible responses. Against this backdrop, the paper also reflects on advantages and disadvantages of using the professional social networking site LinkedIn as a research aid for sampling and contacting interviewees as well as for interview preparation. The paper is anticipated to be of interest to those conducting qualitative research involving limited size sample subjects who are potentially difficult to find.