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IntroductionIn recent years, various food scandals have damaged consumer trust in the food industry across the world (Sarpong, 2014; Garaus & Treiblmaier, 2021). In 2011, China witnessed a massive pork mislabeling scandal along with food fraud, which led to recalling donkey meat products that included fox meat (Kamath, 2018). In 2013, several meat suppliers in Europe replaced
Westerlund et al. (Tue,) studied this question.
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