Is beauty more than skin deep? Attractiveness, power, and nonverbal presence in evaluations of hirability

Abstract It turns out that being good‐looking really does pay off: decades of research have shown that attractive individuals are more likely to get ahead in their careers. Although prior research has suggested that bias on the part of evaluators is the source of attractive individuals’ favorable career outcomes, there is also evidence that these individuals may be socialized to behave and perceive themselves differently from others in ways that contribute to their success. Building on socialization research and studies on nonverbal power cues, we examined nonverbal communication in individuals with varying degrees of physical attractiveness. In two experimental studies with data from 300 video interview pitches, we found that attractive individuals had a greater sense of power than their less attractive counterparts and thus exhibited a more effective nonverbal presence, which led to higher managerial ratings of their hirability. However, we also identified a potential means for leveling this gap. Adopting a powerful posture was found to be especially beneficial for individuals rated low in attractiveness, enabling them to achieve the same level of effective nonverbal presence as their highly attractive counterparts naturally displayed. Our research sheds new light on the source of attractive individuals’ success and suggests a possible remedy for individuals who lack an appearance advantage.