Conflict communications in modern media

The author traces the dynamics of ideas about conflict communications in the media in the conditions of a revolutionary change in the information space. These changes are so global that they have led to the emergence of the term «mediatization of public life», which is defined as the process of creating virtual politics and economics and establishing a serious dependence of real spheres on their presentation in the media. In the context of the information and communication explosion, there is a phenomenon called «disappearance of fact», «meaning instead of fact», when the model of narrative presentation of facts is increasingly replaced by their interpretation and construction of meanings. The author notes that analysts are keen on fact-checking – methods of recognizing factoids, fakes; identifying other forms of manipulation of information. However, it is equally important not only to «expose» implicit influences, but also to understand that the so-called «manipulations» that characterize unacceptable methods in the media are becoming objectively inherent in media communications. Semantic interpretation of the received information and the confrontation of meanings become the inevitable and dominant forms of communication behavior in the media field of conflict. Semantic positioning involves the orientation of the audience on how to perceive this content, what it means now and in the future. In the framework of this process, according to the author, such a term as «relevance» is acceptable. It is necessary to rethink the content in the direction that is relevant for the subject of political communication, as well as to position the relevant information that does not contradict the legal acts of the state and the ethical standards of the professional community.