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The relationship between quantum cognition and decision‐making is an important field in the direction of human behavior research. The uncertain and entangled state of quantum cognition has largely explained the decision‐making process with limited information and ambiguity. University‐enterprise collaborative innovation, a systematic project of joint action by both parties, aims to integrate the resources of enterprises and universities and enhance their innovation capabilities. As the main decision‐making parties in collaborative innovation decision‐making, the university and enterprise have a state of uncertainty and entanglement in their cognitive preferences before the final decision is formed. A university‐enterprise collaborative innovation decision‐making model should be constructed from the perspective of enterprise decision‐making, taking different innovation schemes as the final choice, and the method of quantum probability theory can be used to perform quantum cognition on the independent and joint decision‐making models in the university‐enterprise collaborative innovation decision‐making. Research shows that the internal mechanism of university‐enterprise collaborative decision‐making is based on its quantum attributes, university‐enterprise collaborative decision‐making is more inclined to joint decision‐making, joint university‐enterprise collaborative decision‐making is more inclined to quantum cognition incompatibility expression, and the opinions of innovative members will have sequential effects and interference effects on decision makers.
Wang et al. (Fri,) studied this question.