What does this research mean for the field?

The base of the global economic pyramid represents a massive, untapped business opportunity for corporations and technologists, challenging the assumption that it is solely the domain of governments and non-profits. Novelty: ClaimNovelty.CONTRADICTORY. Consensus alignment: ConsensusAlignment.CHALLENGES_CONSENSUS.

September 1, 2005

Innovation, Creative Destruction and Sustainability

Key Points

Key points are not available for this paper at this time.

Abstract

OVERVIEW:Nearly 4½ billion people, all over the world, earn less than three dollars a day. These are largely rural, largely uneducated—but not stupid—individuals whom we do not understand and on whom corporations have never seriously tried to focus. The assumption has always been that this is a market for governments or the not-for-profit sector to worry about, sort of like an international division of labor. However, this base of the pyramid is where the biggest business opportunities lie. As technologists, it is the early market that we should be looking at.KEY CONCEPTS:: sustainabilityinnovationcreative destructionmarket disruptersglobal pyramid

Ask AI

Helpful

Bookmark