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This paper investigated how TikTok, a short-video platform, can make money based on the perspective of economy and marketing. It has developed rapidly since 2016, and still impacts the market trend by its unique characters. The 4P strategy is used to analyze each product in the video application, and why it is able to attract a great number of users. There is also extended research on the profit of TikTok based on its annual report. There is a strong relationship between statistical data and its success. There are mainly some popular ways for both the platform and video-makers to earn profits. The success of TikTok is analyzed, and it can be used in other business of field, which is the main purpose of the paper. TikTok is a good role model for other social media and companies which can make use of social media. The result of this research is that TikTok successfully adapt users' new interests and expand its consumers during COVID-19.
Tianchen Liang (Fri,) studied this question.