Socio-Demographic and Attitudinal Correlates of Problematic Social Media Use: Analysis of Ithra's 30-Nation Digital Wellbeing Survey

Time spent on social media continues to rise globally. For some individuals, social media use can become maladaptive and associated with clinically significant social and occupational impairments. This problematic social media use (PSMU) is also linked with poorer health and wellbeing. Much of our existing PSMU knowledge comes from single nation studies, heavily focused on adolescent and college-age samples. This study uses data from Ithra's 2021 global digital wellbeing survey to explore rates of PSMU and identify socio-demographic and attitudinal correlates. Participants (N = 15,000) were representative adult samples (N = 500) drawn from 30 nations. All participants provided socio-demographic data and completed a measure of PSMU, along with questions assessing attitudes toward social media and general usage patterns. PSMU prevalence was 6.82%, varying from 1.7 to 18.4% between nations. Multivariate logistical regression identified several correlates, including national culture, age, parenthood and frequency of use. These findings can help inform public policy and public health initiatives to reduce PSMU prevalence.