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Purpose Ethnic minorities (EMs), who make up a sizable proportion of multilingual users, are more likely to browse and search in their native language. It is helpful to identify multilingual users' information needs to provide public digital cultural services (PDCS) for making their life better. Design/methodology/approach The in-context interview is an efficient way to explore EMs' information needs and evoke their daily experience with PDCS. The material from 31 one-on-one interviews with EMs in China was recorded and analyzed using thematic analysis. Findings The findings reveal that language proficiency is a critical factor influencing multilingual information access (MLIA) and multilingual users' information needs. Moreover, language ability, digital literacy and cultural literacy are important components of multilingual information literacy (MLIL), which is helpful for EMs to access PDCS. In light of Kochen's theory, the information needs of PDCS can be classified into the aroused need of resources, the recognized need of functions and services and expressed need. For the expressed need, it is necessary to develop a one-stop convergence platform of PDCS to process various requests of resources, functions and services in the future. Originality/value The findings will be valuable for governments, public institutions and social organizations in identifying, addressing and resolving these issues about PDCS.
Wu et al. (Wed,) studied this question.