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Purpose The purpose of this research is twofold: first, to investigate the impact of the adoption of green supply chain practices (GSCPs) on various parameters of competitive operational capabilities; second, to investigate the parameters that influence the market performance. Design/methodology/approach Structural equation modeling analysis was done based on the collected data through a self-administrated questionnaire from managers of 120 manufacturing firms. Findings In this study, we suggest that the relationship of GSCPs is positively related to all competitive operational capabilities. Further, we recommend that operational capabilities are directly related to market performance. Originality/value This paper investigates the relationship between GSCPs, Operational Competitive Capabilities and market performance, a relatively unexplored area in the developing economy. Moreover, it also adds value to the nascent literature on GSCPs in developing countries.
Huma et al. (Fri,) studied this question.