Key points are not available for this paper at this time.
The purpose of this paper is to investigate the factors influencing the adoption of mobile banking services in Chennai. The research model includes six constructs: perceived ease of use, perceived usefulness, relative advantage, quality of system, personal innovativeness and self-efficiency; each of which is measured with the item intension to use mobile banking. The constructs were taken from the technology acceptance model (TAM), diffusion of innovation theory (IDT), theory of planned behaviour (TPB), and extended technology acceptance model. Data analysis result shows that the constructs perceived ease of use, perceived usefulness, relative advantage, quality of system, personal innovativeness, and self-efficiency have a direct influence on the adoption of mobile banking in Chennai. This research provides banking institutions with significant information on the various aspects that need to be highlighted in their mobile banking strategies to increase the adoption rate of mobile banking services.
Kumar et al. (Sun,) studied this question.