Promoting Local Potential as a Strategy to Develop Tourism Village

The development of tourism significantly contributes to the nation's economic growth, but it involves a trade-off between ecosystem services and social and cultural identities in many developing countries. Tourism village should preserve the local customs, safeguarding the environment and having a positive impact on its surroundings. The village of Papringan has several peculiarities: local food, traditional arts and nature's attractions such as waterfalls, therefore deserves to be marketed as a tourism destination packaging. The competitiveness of the tourist village is also inseparable from the government's role in providing the community with excellent, full services and active participation. This study seeks to establish a strategy for the establishment of the village of Papringan tourism, based on local wisdom. A series of semi-structured interviews were conducted with village officials, batik artists, local artisans and civic leaders. The information collected is grouped into four SWOT categories using content analysis. The goal the analysis is to recognize strengths, weaknesses, opportunities and challenges faced by the village authority while developing Papringan as tourism village. Theoretically, the result of this stud provides a new insight in the field of tourism village development. At the practical level, our findings can be used as a reference by the local authority in providing resolution of community problems, particularly those related to the tourism strategy in the Banyumas Regency villages. The success of making Papringan a tourist village shall have a multiplier effect in the form of higher rural communities' welfare, increased revenue from tourism sector; infra-structure betterment to increase tourist access.