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Who are the socially conscious consumers? This article typologically classifies socially conscious consumers and evaluates the relative sensitivity of demographic and sociopsychological variables in discriminating degree of social consciousness.
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Anderson et al. (Sat,) studied this question.
synapsesocial.com/papers/6a11f4fd0f45cc09baccc725 — DOI: https://doi.org/10.1177/002224297203600305
W. Thomas Anderson
California State University, San Marcos
William H. Cunningham
Michigan State University
Journal of Marketing
The University of Texas at Austin
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