Key points are not available for this paper at this time.
Two determinants of scale response—the denotative meaning of the adjective labels used and the location of the labels in relation to scale endpoints—were investigated. On the basis of the procedures used, both label and location were found to have an impact on subject response. Estimation of a mixing parameter for the two factors permits comparison of their relative effects across different scales.
Wildt et al. (Mon,) studied this question.