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Abstract A state-of-the-art review paper for the construct of involvement is presented. This paper outlines prior studies which show the antecedents of involvement to be due to personal characteristics, object characteristics and/or situational characteristics. One or more of these factors is proposed to influence the consumer's level of involvement in various research areas of involvement with advertising, involvement with products and involvement with purchase decisions.
Judith Lynne Zaichkowsky (Sun,) studied this question.