Editorial: Between antiquity and modernity in sustainability management research: reflections from MSAR board members

Despite the seemingly diverse Arab countries, there are elements of commonality and homogeneity in culture and tradition and, hence, using deductive reasoning, we can objectively claim that there is what we can call an “Arab world” (Elbanna et al., 2020; Zahra, 2011). Prior research has noted the need to distinguish the Arab world in research that has to do with emerging markets resting on evidence that what we can call an “emerging market” is not “uniform” despite the internationalization of education and an ever-global digital environment (Elbanna et al., 2020). Arab culture is not separate from its social, historic and political context, and this, therefore, warrants dedicated research platforms. To date, this perspective remains sporadic and sparse in the international literature and journal landscape.