Exploring the Effects of Self-Mockery to Improve Task-Oriented Chatbot’s Social Intelligence

An effective task-oriented chatbot should be able to exert a certain level of Social Intelligence (SI), the ability to emulate human social behaviors to reduce user frustration and dissatisfaction. However, few studies explored using humor, a common rhetorical device in human-human interactions, to improve chatbots’ overall SI. To fill this gap, we proposed to apply self-mockery humor to a customer service chatbot in different interaction stages with users. We proposed a pipeline to create situated self-mockery for the chatbot and conducted a within-subject experiment (N=28) to compare it with a chatbot without self-mockery utterance. Results showed that the self-mockery chatbot was perceived as significantly funnier, more satisfactory, and delivering higher performance in two out of the five measured characteristics of SI with comparable performance in the rest. We further discussed how participants’ individual factors might affect the perceived helpfulness of self-mockery on SI and concluded with design considerations.