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Abstract This review provides a comprehensive view of immersive technology in tourism by critically analysing prior scholarly work. More specifically, it identifies the recent use of immersive technology in this field and the potential challenges it poses. This systematic review follows PRISMA guidelines and involves four key steps—identifying research questions, defining keywords, selecting studies based on inclusion and exclusion criteria, and synthesising results. It focuses on immersive technology in tourism-related peer-reviewed journal articles published from 2012 to 2020. The papers were selected from ten prominent journal databases. Some databases used combinations of search queries but with inclusion and exclusion criteria. This systematic review builds on the existing reviews by adding knowledge regarding state-of-the-art immersive technology usage in tourism and its integration with other technology. This review additionally identifies the potential challenges of implementing immersive technology in tourism. Finally, it presents a set of directions for future research in this space. In practice, the findings from this review can make both software developers and tourism providers aware of the potential of immersive technology in tourism. Software developers might consider appropriate designs that suit such usage, and tourism providers might consider using immersive technology to promote tourism destinations and provide a support system to maximise the benefits of immersive technology.
Pratisto et al. (Wed,) studied this question.