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Purpose This paper attempts to explore the green-lean-six sigma (GLSS) practices in the continuous process industry particularly in the flexible packaging (FP) industry in an emerging economy for addressing environmental sustainability issues. Design/methodology/approach The authors have employed a qualitative multiple-case approach to examine managerial perspectives on GLSS adoption in the flexible packaging industry. Semi-structured interviews with senior corporate managers in two large FP organizations in Pakistan were conducted as the primary source of data collection. Findings Drawing on the natural resource-based view (NRBV), the analysis revealed that organizations are implementing key GLSS practices such as environmental management system (ISO 14001), cause–effect analysis, renewable energy sources, total productive maintenance, and statistical process control to effectively manage waste, conserve resources, control air emissions, and improve environmental and workplace safety. Originality/value The authors argue that this is one of the first research studies that has utilized NRBV to investigate the application of the GLSS approach in the process industry, specifically in the FP industry in an emerging economy.
Farrukh et al. (Thu,) studied this question.