Adolescents’ exposure to and evaluation of food promotions on social media: a multi-method approach

This study contributes to a relatively unexplored research area. The outcomes show adolescents' SMFP exposure mostly concerns unhealthy foods, shown in advertisements and other food-related posts, which are integrated into a wide variety of entertainment that is appreciated by adolescents. The results emphasise the need for more research on SMFPs, with particular focus on the impact on adolescent dietary behaviours, and clearer definitions and stricter regulations regarding adolescent-targeted social media food marketing.