Chinese elements are the crystallization of Chinese excellent traditional culture, and can also reflect the aesthetic taste and value pursuit of Chinese people. The cross-cultural communication of Chinese elements represents the overseas communication of Chinese culture. At present, Chinese cultural elements have been widely spread and applied all over the world. Of course, there are some stereotypes in the cross-cultural communication of Chinese elements. This paper mainly combs the articles on the application of Chinese elements in international brand marketing and film and television dramas. These articles are completed by Chinese scholars, which fully reflects the Chinese people's cultural confidence and rational understanding of the overseas dissemination of Chinese cultural elements. This paper holds that the cross-cultural communication and innovative application of Chinese elements will help the world better understand China and realize the exchange and integration of Chinese culture and world multi-ethnic culture. This review will have a certain reference value for future scholars to deeply explore Chinese elements.
Tianyi Bai (Sat,) studied this question.
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