The Role of Leadership and Communications in Ensuring the Development of Modern Business Structures

The article summarizes the main aspects of the formation of business communications under modern business conditions; the connection between leadership and communication skills of the head of company is determined and the forms of entrepreneurial activity on the basis of leadership and business communications are substantiated. The components of leadership, in particular organizational, tactical and strategic spheres, are analyzed. Based on a study of the essence of the gestalt approach, it is determined that the formation of effective leadership and business communications is represented by taking into account individual and collective goals and is grounded on determining the competitive advantages of team members and key participants in business processes. The article substantiates the importance of mastering the skills of electronic communication (netiquette), on the basis of which contemporary business processes are built, negotiations are conducted and other forms of online communication are provided. A special role of leadership and business communications is assigned in the implementation of innovative activities of the organization, because the creation of a significantly new product requires greater organization in making managerial decisions, which is ensured, first of all, by high-quality communication skills of the head of company. According to the results of the study of the peculiarities of business communications, the problems of building interpersonal communication within an innovative organization are identified. The identification of specific characteristics and features of doing business in the new conditions of the digital economy allowed to determine the main conditions for the development of innovative leadership in modern organizations, the quality of an effective leader, the body of his skills and competencies. The role of leadership is determined, which is updated in a new way in connection with constant changes in the business environment and the development of many spheres of human activity, as well as the sphere of influence of leadership and communications when ensuring the development of modern entrepreneurial structures.