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Recent research suggests that political polarization has spilled over into otherwise mundane areas of social life. And yet, the size, shape, and depth of that spillage into popular culture is generally unknown. Relying on a sample of 135 of the most widely known movies, TV shows, musicians, sports, and leisure activities, we investigate this question. We find the oil spill into popular culture is large but loosely organized into multiple fairly shallow pools. Cultural polarization is also asymmetric. Liberals like a wide variety of popular culture, do not dislike conservative popular culture, and their tastes are more rooted in their sociodemographics. Conservatives, on the other hand, like a much narrower range of popular culture, dislike the culture created and liked by Black and urban liberals, and their tastes are more directly rooted in their political ideology. Potential implications of an asymmetric culture war, and ideas for future research, are discussed.
Rawlings et al. (Thu,) studied this question.
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