Sharing tourism experiences in social media: a systematic review

Although social media studies in tourism are increasingly important, little is known about factors influencing intention of sharing tourism experiences in social media. Tourists are unwilling to share experiences as much as tourism business expected. Thus, this article aims to identify the relevant theories and influencing factors through Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA). The paper reviews 31 hospitality and tourism articles published until June 2021. As there is a lack of widely used theory, a model combining the Theory of Planned Behaviour and Technology Acceptance Model is proposed. The study highlights the influencing factors of sharing tourism experiences in social media from different perspectives with an integrated model and provides implications for researchers and destination managers.