Development and innovation of enterprise knowledge management strategies using big data neural networks technology

To strengthen the development of enterprises and optimize knowledge management strategies, the current situation of enterprise knowledge management (EKM) is investigated and the evaluation indicators of EKM strategies are analyzed. The specific structure and principles of neural network algorithms are studied using big data. Finally, neural networks (NNs) technology is used to evaluate EKM strategies and calculate the specific weight and strategy application of EKM using big data. The results show that with the support of big data, the use of NNs technology can analyze not only the knowledge management strategies, but also the different strategies of knowledge management used by different enterprises. When analyzing EKM strategies, enterprises indicators collected by big data vary greatly. The highest and lowest values are approximately 0.94 and 0.28, respectively. It indicates that NNs technology can be used to study different knowledge management strategies. Using this technology, the knowledge management strategies of different enterprises are calculated and optimized. The error between the final calculation and the actual result is relatively small, with a maximum and minimum of approximately 0.197 and 0.012, respectively. With the support of big data, the innovation and development of EKM strategy using NNs technology provides technical support for EKM and a reference.