What’s Stopping You from Migrating to Mobile Payment?

Mobile payment (m-payment) is no longer an unknown technological innovation due to mobile technology advancement. While many past studies have been conducted in this area, they assume that a user will only need to consider m-payment without cash impediments. Hence, they fail to consider the influence of cash within the study of m-payment. Given this limitation, the study draws on migration, regret, innovation resistance, status quo bias, and incentive theories to examine the switching intention from cash to m-payment based on a push-pull-mooring framework. A total of 250 usable sample sizes were adopted, with the conceptual model empirically validated using a PLS-SEM. All the findings in this study were supported except for the relationship between perceived monetary rewards and switching intention, and the risk barrier and inertia. The findings of this study benefit managers and practitioners from both theoretical and practical backgrounds.