Sustainable Reuse of Dark Archaeological Heritage Sites to Promote Ghost Tourism in Egypt: The Case of the Baron Palace

Egypt is one of the few countries with significant archaeological sites in every region. Some of these sites have been identified as dark archaeological sites that have not been used in a long time. The study proposes a strategy for the long-term reuse of these sites through niche tourism, i.e., dark or ghost tourism, which has received little attention from decision-makers or tourism planners. Furthermore, they have received little attention from Egyptian scholars. The current study fills knowledge gaps and contributes to the preservation of archaeological sites through sustainable reuse, ultimately helping Egypt’s sustainable tourism development. Using the case of the Baron Palace, the study investigates the potential for dark and ghost tourism in Egypt, as well as the barriers and development recommendations. To achieve the study’s goal, the research adopted a qualitative approach that relied on in-depth interviews with various stakeholders. The discussions revealed that, while Egypt has many types of tourism, both dark and ghost tourism have significant potential and opportunities through the reuse of dark archaeological sites. However, there are numerous impediments to proper implementation. Recommendations were made to overcome these obstacles, achieve positive economic, social, and environmental outcomes, and ensure the long-term viability of archaeological heritage.