Determinants of entrepreneurial performance of rural indigenous women entrepreneurs in Sarawak, Malaysia

Purpose This study aims to explore the influence of internal and external factors on the entrepreneurial performance of rural indigenous women entrepreneurs (RIWEs) in Sarawak. Design/methodology/approach The study uses a qualitative approach in data collection and analysis. Data are collected by means of a semistructured interview from 19 RIWEs at rural areas in Sarawak. Data are then analyzed using thematic analysis in NVivo software. Findings The study finds that RIWEs’ decision to start their business is mainly motivated by pull factors such as ego to succeed, ability to be self-employed and financially independent and to contribute to household income. The important personality traits of RIWEs to succeed in the entrepreneurial venture include self-belief, perseverance, commitment and risk-taking. Functional competencies and relationship competencies are cited as the most important core competencies to succeed. In terms of external factors, social networks, financial resources and support, business training and workshops and government’s preferential treatment policies are found to be important to RIWE’s entrepreneurial success. Originality/value This study is one of the few that explores the determinants of successful RIWEs in an emerging economy.