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We examine whether competing firms in a Hotelling model should increase the scope of their targeting from advertising spending or price alone to both advertising spending and price targeting.
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Sridhar Moorthy
University of Southern California
Shervin Shahrokhi Tehrani
The University of Texas at Dallas
Marketing Science
University of Toronto
The University of Texas at Dallas
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Moorthy et al. (Fri,) studied this question.
synapsesocial.com/papers/6a20443904438c97d745f40a — DOI: https://doi.org/10.1287/mksc.2022.1422